Omotoyosi Grace Oyewale, a hair beauty expert and founder of 9jahairdeal, has recently shared valuable advice for Small and Medium Enterprises (SMEs) on how to thrive in 2024. Oyewale emphasizes that a combination of adequate knowledge and strategic planning serves as the foundation for success in any business venture.
According to Oyewale, SMEs can achieve success not only in 2024 but also in the long term by establishing a strong brand vision and understanding their ideal customers. She underscores the importance of persistence and a well-defined vision as crucial elements for sustaining SMEs in Nigeria’s business environment. Oyewale advises entrepreneurs to articulate their plans ahead to ensure long-term success and effectively navigate potential economic challenges.
In emphasizing the pivotal role of SMEs in the country’s economic landscape, Oyewale states, “By having a clear brand vision that transcends current circumstances and consistently adds value, SMEs can contribute meaningfully to the nation’s progress.”
Identifying genuine and ideal customers is another key ingredient for success, according to Oyewale. Cultivating reliable partnerships with these individuals is essential for translating the SME’s vision into profitable outcomes. She stresses the significance of persistence and resilience in the face of challenges for achieving sustainable growth.
Oyewale encourages entrepreneurs to explore simple yet high-potential business ideas in 2024, such as graphic design, makeup artistry, and photography. Acquiring the necessary skills and following the process diligently are critical aspects of success in these fields.
Integrity, Oyewale asserts, is the cornerstone of any thriving business. She emphasizes the importance of building trust and confidence through genuine interactions for long-term success.
Sharing insights from her own business journey, Oyewale highlights the significance of consistency, a robust content marketing strategy, and positive customer interactions. Initiatives like the “Shoot 3” campaign and providing valuable online content about wig care are examples of how she fosters brand loyalty.
By implementing these insightful tips and focusing on building a strong foundation, SMEs can successfully navigate the challenges of 2024 and lay the groundwork for sustainable success in the years to come, according to Oyewale.