A Nigerian Disc Jockey is taking steps to introduce Afrobeats to Europe and dominate the global streaming platforms with Nigerian music. DJ Tosin Tellem aims to promote Nigerian tunes that have already achieved crossover status in the United States, and expand this status to non-English speaking countries in Europe such as France, Belgium, Spain, and more.
Tellem emphasized that, in the current trend where Nigerian Afrobeats and hip-hop are gaining popularity, it is necessary for the world to pay closer attention to Nigerian artists both at home and in the diaspora. His focus is on tailoring his music to appeal to the yearnings of his fans, not just in Nigeria, but also in Europe and even the American market.
